Nashville, Tennessee, February 11, 2015 11 AM

Outside The Box Music presents A YouTube Masterclass with Jessica Frech on Saturday, March 7th at 11 AM at Emma’s Bistro in Nashville, Tennessee. This seminar is part of Outside The Box’s Rock The Net series.

YouTube is the most popular form of music discovery on the Internet. This workshop will discuss what makes a successful YouTube music channel and what makes a successful YouTube artist.

Jessica Frech’s “People of Wal-Mart” music video launched an amazing music career which has resulted in more than 17 million cumulative views on her channel and over 77000 subscribers.

The workshop will show participants how to create and optimize their YouTube channels and how to implement successful strategies to gain more views for their channel and videos.

Topics to be covered include:

* How To Set Up An Effective YouTube Channel

* Channel Art

* Annotations

* Keyword Tool

* Creating Effective Content

* Know Your Audience

* Collaborations & Multi Channel Networks

* Basic Toolkit

* AdWords, AdSense & Money

The masterclass will be held at Emma’s Bistro at 9 Lea Avenue in downtown Nashville. Cost to attend is $99. Lunch will be provided.

Jessica Frech is an American pop/folk singer-songwriter from Nashville, Tennessee. Jessica attended Belmont University, majoring in songwriting. Frech gained worldwide notoriety with the release of the “People of Walmart” music video on YouTube. The comedy video features images from the People of Walmart photo blog along with an original score written by Frech. Shortly after release, the video went viral with multi-millions of views. The video has been featured on G4’s Attack of the Show, Fox News, Billboard, Jimmy Fallon, AOL, and MSNBC “People of Walmart” video gained the attention of Hyundai which hired Jessica to create two commercials for their 2011 holiday campaign.

Charles Alexander is the CEO/Founder of Outside The Box Music a digital strategy, marketing and artist services company. They have managed digital strategy and marketing campaigns for Keb’ Mo’, SHEL and Gabe Dixon.

He is also the director of “Rock The Net”, a digital music education initiative that teaches music business professionals how to amplify their online presence.